All of our ingredients are included in our formulation for good reason.
This natural shampoo relies on the active natural botanicals of soap bark and saw palmetto to detox, cleanse, and dissolve build-up without stripping essential moisture from your scalp and strands. Gentle enough for daily use, the Detoxifying Shampoo protects against environmental pollution, leaving the hair clean, strong, and full.
- Apply a quarter-sized amount to wet hair and gently massage into the scalp to build a lather.
- Work the foam through the ends of the hair.
- Rinse thoroughly.
- Follow with Fortifying Conditioner.
- WATER (AQUA), LAURYL GLUCOSIDE, COCAMIDOPROPYL HYDROXYSULTAINE, GLYCERIN, CAPRYLYL/CAPRYL GLUCOSIDE, QUILLAJA SAPONARIA WOOD EXTRACT (Soap Bark), SERENOA SERRULATA FRUIT EXTRACT (Saw Palmetto), SYRINGA VULGARIS LEAF CELL EXTRACT (Lilac Stem Cell), CUCURBITA PEPO SEED OIL (Pumpkin), ARGANIA SPINOSA KERNEL OIL (Argan), CITRUS AURANTIUM BERGAMIA FRUIT OIL (Bergamot), HYDROXYETHYLCELLULOSE, HYDROLYZED JOJOBA ESTERS, GLYCERYL OLEATE, COCO-GLUCOSIDE, SODIUM LAUROYL SARCOSINATE, POTASSIUM SORBATE, SODIUM BENZOATE, CITRIC ACID
Cruelty-Free | Dermatologist Approved
Designed to detoxify, fortify & revive
How it works
This sulfate-free formula relies on the cleansing properties of soap bark extract to dissolve build-up without stripping essential moisture. Saw palmetto extract, a natural DHT-blocker, helps maintain and protect hair fullness. Lilac stem cells work to stimulate the hair at the root while sealing and repairing damaged strands. Throughout the first week of use, this shampoo will help detox the hair and scalp of chemical residue and build-up caused by other hair products.
- Cleanses and detoxifies scalp and strands
- Blocks harmful DHT
- Rids hair and scalp of hazardous chemical buildup
- Supports scalp biome
Lilac Stem Cells
Active plant cells that repair strand damage, reduce scalp irritation, and stimulate cell energy at the root for healthier, shinier hair.
The berries of the saw palmetto are known to be a dihydrotestosterone (DHT) blocker. They specifically affect the 5-alpha reductase enzyme, which is responsible for converting testosterone into DHT - the hormone responsible for male and female pattern hair thinning.
An ancient herbal remedy that stimulates scalp microcirculation, helps restore the natural hair growth cycle, and inhibits the creation of DHT, the main hormone responsible for hair loss.
Also known as vitamin B7, biotin helps strengthen and prevent hair breakage at the root by coating and fortifying the strand itself. It also has properties that protect the scalp against environmental stressors.
Malabar Kino Bark
Derived from the dark sap of the Indian kino tree, this ingredient has antimicrobial, antifungal, and astringent properties that balance scalp oil and prevent infection of the hair follicles.
Our ingredient choices—the forms, what we include, and what we don't—are all made based on what you really need.See all ingredients
Our customers have a lot to say!
Meet Our Medical Advisory Board
We work with a lot of exceptional and thoughtful people—like the dermatologists, chemists, and medical doctors on our Medical & Scientific Advisory Board, who help guide our product innovation and research.
We’re here for you. Our team is on standby Monday - Friday from 10am -5pm PST.
We want you to ask questions
Our scalp wellness experts have the answers you need.
While the underlying causes of hair thinning can be different for men and women, everything we make here at Collective Laboratories is designed to work for all people–regardless of gender.
Yes! Prevention is the most effective measure that you can take against thinning hair. The active botanicals and science-backed ingredients in Activating Serum help nourish your scalp and maintain follicle health. With regular use, Activating Serum helps maintain your hair’s normal growth cycle.
You wouldn’t use an anti-aging cream once and expect to see results, right? The same goes for your hair. Consistency is key when it comes to supporting the health of your scalp and strands, and it’s the little steps you take every day that really make a difference.That’s why we decided to offer Activating Serum in a subscription – so it’s easier to continue supporting your hair every day.
Activating Serum starts working immediately, but it can take up to three months for you to see noticeable results simply because it takes a while for your hair cycle to respond to treatment. Patience and consistency are key; new hair doesn’t happen overnight.
We source ingredients from around the world, but we make our products in our lab in California.
Yes, our products work with internal prescription hair loss medications like finasteride and topical medications like minoxidil. If you are using other topical medications, please check with your doctor first before layering treatments.